top of page

I'm Cristina 

My mission is to empower leaders, entrepreneurs, teams, and brave people, by setting them free of invented limits and unlocking their potential, to maximize their impact, shift up their businesses and live their best lives with purpose, aliveness, and balance. 

About me

I am a Business, Executive and Leadership Coach and Advisor with 13+ years of experience in leadership roles, 16 years of expertise in the digital industry, and 8 years of experience working with diverse, international teams. 

As a leader, I have thrived in entrepreneurial, high-growth, and fast-changing environments.

 I am proud to have built and scaled one of the most important brands in Romania, taking it from 0 to 30+ M USD yearly turnover, together with a team that I brought together from 10 to 150 people.

I was trained as a Coach by the Co-active Training Institute which is widely recognized as the most rigorous professional coach training and certification program in the industry. I am a Certified Professional Co-Active Coach (CPCC, Co-Active Training Institute) and an Associate Certified Coach (ACC, ICF).

I have also completed the Organizational and Relationship Systems (ORSC) Coaching Fundamentals program,



Business Coaching & Mentoring

You are a business owner who wants to accelerate the growth of his business and hack the process. Maybe the growth slowed down or you feel stuck/not making so much progress anymore on your own


You want not only a coach but a sparring partner when it comes to problem-solving on topics like business growth or other meaningful organizational challenges (e.g. hiring people, driving performance, digital transformation, scaling your organization, marketing, sales)

You want to get a strategic perspective on your business and you could use a trusted advisor that has already been on the journey you are facing now (of course if my background is relevant to where you are now)

You want an uncomfortable mirror to challenge the way you spend your time and make decisions for your company, while also unconditionally supporting your growth process.


1:1 Coaching
Executive, Leadership, Career

You want to make a change and you don't feel ready for it (e.g. career change, other personal or professional transition)

You want to take your leadership to the next level, working on areas of development that you are aware of, or are signaled by feedback.

You are a business owner who wants not only a coach but also a sparring partner when it comes to topics like business growth or other meaningful organizational challenges.

You want an upgrade/to achieve your goals or grow faster (e.g. business/organizational impact, leadership development)

You want more (e.g. clarity, productivity, balance, peace of mind, fulfillment) or less (e.g. anxiety, feeling stuck, procrastination)

Team Coaching

You want to boost your team morale and increase engagement


You see opportunities for people to align and work together to solve problems, rather than blame/fight each other

You want to replace poor, toxic, ineffective communication patterns (e.g. blame, defensiveness)  with more productive ones


Who are my clients

The leader
stepping up

The entrepreneur scaling his business

The team in the quest to be stellar

YOU taking leadership in life

What my clients say

"Cristina is an amazing listener and coach.


With her help I've been able to unlock my confidence and presence in business, and I've found myself making tremendous leaps in my communication style and leadership.


I don't think this growth would have been possible otherwise and I'm so thankful I get to work with her. I now feel ready to confidently move into my next career stage as an executive.


Without a doubt, I would highly recommend her to anyone seeking coaching whether it be for personal or professional growth.”

Alexandra O. 

EMEA OPS Manager at Google

"Right off the bat I can say Cristina is a rare find, our entire coaching program has delivered results from day 1 and it keeps on supporting me to navigate towards my goals.


Since starting to work together, I have made huge leaps forward in terms of assertiveness and driving forward my agenda, dealing with ambiguity and enabling my teams to do what they do best.


I attribute our successful collaboration to 3 key elements: her processes that deliver structure, her passion and energy for the field and her pragmatism to really make an impact together with you."

Theodor F.
Head of Goods at OLX

"I was coached by Cristina and I highly appreciated her talent to bring clarity and focus on my goals.


She has a friendly attitude, a positive way of thinking and she's always oriented toward finding solutions. Her coaching sessions resulted in a considerable boost of confidence, stability in my approach to difficult projects and better time management.


I recommend Cristina as an experienced leadership coach and the one who can help you build good and long-lasting habits in your work. "

Elena D.

General Manager at Zarbi


For daring questions and reflections,  subscribe here:

Thank you for submitting!

bottom of page